FuboTV’s free ad-supported streaming channel, fubo Sports Network, is expanding its distribution by jumping aboard the Roku Channel.
Starting today, sports fans can catch fubo Sports Network’s event coverage, news and exclusive programming on Roku’s app for free and subscription entertainment. fubo Sports Network is also available on Xumo, smart TV platforms Samsung TV Plus and LG Channels (both of which run on Xumo’s platform) and in fuboTV’s standard base package.
The company said that additional distribution partners are in the works.
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“We are thrilled to bring fubo Sports Network to The Roku Channel, further expanding on our broad partnership with Roku,” said Min Kim, vice president of business development at fuboTV, in a statement. “The early interest in fubo Sports Network from distribution partners who see value in exclusive sports programming has been truly gratifying.”
Fubo Sports Network, which soft launched in June, is fuboTV’s first channel that has been distributed off its platform.
As fubo expands distribution for its ad-supported channel the company is also seeking a significant spike in viewership on its virtual MVPD. The company said subscribers watched more than 3 billion minutes of programming on fuboTV during the second quarter, up nearly 200% over the same time period in 2018. Most of that viewing is happening on big screens as nearly 90% of hours watched were on connected TVs in June 2019 as compared to 67% in June 2018.