FuboTV expects to end quarterly pricing this week

FuboTV’s recent experimentation in quarterly instead of monthly pricing appears to be short lived.

The live streaming TV service confirmed that it expects its quarterly pricing test will conclude on Thursday, February 17, meaning the trial lasted just over one week. TV Answer Man’s Phillip Swann tweeted on Monday about the end of the pricing test.

Last week, fuboTV confirmed the trial and suggested it might not be a permanent change.

“We have temporarily made our channel packages available to new subscribers as quarterly plans. We're always experimenting with our channel package offerings to better understand what our subscribers like,” a fuboTV spokesperson said in a statement.

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But the fast end to the test suggests it wasn’t popular with new subscribers.

Under the quarterly pricing plans that are still in place for now, new fuboTV subscribers need to pay for three months up front. That means the Starter plan for $64.99 requires a prepayment of $194.96 for the first three months—or $209.97 for three months of Pro, $239.97 for three months of Elite and $99 for three months of Latino.

FuboTV has been consistently adding subscribers—it passed the one million mark in December—even though it’s still relatively small compared to YouTube TV, Hulu + Live TV and Sling TV.

The vMVPD ended the third quarter with 944,605 subscribers after adding 262,884 net subscribers—more that it added throughout all of 2020—and said it expected to close out 2021 with 1.06 million to 1.07 million subscribers, which would represent approximately 94% growth year over year.

“FuboTV’s achievement of hitting the one million subscriber mark since the third quarter ended is an extraordinary milestone by any measure but particularly remarkable given the momentum of our business over six short years. To put this in perspective, as of the end of the second quarter 2020, we had approximately 286,000 subscribers. And, even at the one million subscriber mark, we believe we are still just scratching the surface of the massive opportunity ahead of us with 72.6 million subscribers still active on traditional pay television,” said CEO David Gandler in a statement.