FuboTV is claiming some impressive engagement growth statistics for its streaming TV platform during the second quarter of 2019.
The company said that subscribers watched more than 3 billion minutes of content during the second quarter, up nearly 200% year over year. Time spent (hours per subscriber) on fuboTV in June rose 137% over the prior year and fuboTV users that subscribe to all major channels (fubo Standard + fubo Extra packages) spent 142 hours on the platform in June 2019.
The company said that connected TVs were driving much of the increases. Nearly 90% of hours watched were on connected TVs in June 2019, compared to 67% in June 2018.
“With our subscribers watching over three billion minutes of programming last quarter, fuboTV’s expanded content offering and our industry-leading commitment to a premium viewing experience has clearly resonated with consumers,” said David Gandler, co-founder and CEO at fuboTV, in a statement. “This is great news not only for fuboTV but also for the virtual MVPDs industry as a whole. Cord cutters have clearly found a better alternative to cable TV.”
Considering fuboTV’s beginnings as a soccer-focused streaming service and its strong emphasis on sports programming, it’s surprising to find out that entertainment programming is the most watched category on the service.
Entertainment programming accounted for 42% of content watched in June, up from 20% in June 2018. Entertainment was followed by sports (38%) and news/talk (20%, which nearly doubled from 12% YoY). This year fuboTV is adding Discovery networks including Discovery Channel and TLC, and has added Viacom networks including BET, CMT, Comedy Central, MTV, Nickelodeon, Nick Jr., Paramount Network, TV Land and VH1 as part of its base “fubo” package.