New subscribers looking to jump into fuboTV and check out the virtual MVPD on a month-to-month basis will have to settle for a longer commitment.
The live TV streaming service has ditched its monthly plans in favor of quarterly plans for new subscribers. That means fuboTV’s starter plan for $64.99 will now require a prepayment of $194.96 for the first three months—or $209.97 for three months of Pro, $239.97 for three months of Elite and $99 for three months of Latino.
FuboTV confirmed the switch but suggested that the change may not be permanent.
“We have temporarily made our channel packages available to new subscribers as quarterly plans. We're always experimenting with our channel package offerings to better understand what our subscribers like,” a fuboTV spokesperson said in a statement.
RELATED: FuboTV hits one million subscribers as operating losses persist
Indeed, this type of experimentation is not unheard of for fuboTV. In December, the vMVPD temporarily shortened its free trial period to three days before restoring it to seven days.
FuboTV has been consistently adding subscribers—it passed the one million mark in December—even though it’s still relatively small compared to YouTube TV, Hulu + Live TV and Sling TV.
The vMVPD ended the third quarter with 944,605 subscribers after adding 262,884 net subscribers—more that it added throughout all of 2020—and said it expected to close out 2021 with 1.06 million to 1.07 million subscribers, which would represent approximately 94% growth year over year.
“FuboTV’s achievement of hitting the one million subscriber mark since the third quarter ended is an extraordinary milestone by any measure but particularly remarkable given the momentum of our business over six short years. To put this in perspective, as of the end of the second quarter 2020, we had approximately 286,000 subscribers. And, even at the one million subscriber mark, we believe we are still just scratching the surface of the massive opportunity ahead of us with 72.6 million subscribers still active on traditional pay television,” said CEO David Gandler in a statement.