Adding some girth to its programming bundles, virtual pay TV operator fuboTV announced today that its now offering an 80-channel tier for $49.99 a month.
The Extra tier adds nearly a dozen channels to the fuboTV base package, which costs subscribers $44.99 a month.
Added channels include BabyTV, BBC World News, Cooking Channel, DIY Network, Game Show Network, INSP, PeopleTV, REVOLT, Sony Movie Channel, Stadium, XITExROCK and XITExVIBE. Additionally, as of today, music channel XITE is now part of the Fubo base package.
“Our subscribers have been asking for additional options and more premium content, and Fubo Extra meets this demand by featuring everything in our base Fubo package, plus more lifestyle, entertainment, news, kids and sports content, movies and music videos, all for less than $50,” said Ben Grad, the company’s head of content strategy & acquisition.
Last month, startup vMVPD fuboTV announced a $75 million series D round of funding, bringing total investment into the company to $150 million.
Among the new investors in this latest round is AMC Networks, which joined existing investors 21st Century Fox, Sky, Luminari Capital, Northzone and the former Scripps Networks Interactive, recently acquired by Discovery, Inc.
FuboTV said it will use the funds to bolster its engineering and product teams, launch new features and step up its marketing activity.
New York-based fuboTV said in September that it had surpassed 100,000 subscribers, delivering packages of 70 or more channels, starting at $45 a month, that emphasize sports.
The company is operating in a virtual MVPD marketplace that formed very quickly and is now very competitive, with Dish Network’s Sling TV, AT&T’s DirecTV Now, Alphabet's YouTube TV, Hulu with Live TV and Sony's PlayStation Vue all vying for the same market share.