Nielsen-owned metadata company Gracenote Wednesday announced a new product designed to search across siloed apps on OTT streaming devices, gaming consoles and smart TVs.
The search tool provides a way for users of these devices to search for content across virtual MVPDs and subscription video on demand (SVOD) services.
One example cited in Gracenote’s press release: Network sitcoms and dramas have multiple episodes, with live episodes streaming on vMVPDs, and on-demand archival episodes available on SVOD services.
“Gracenote’s new data solution makes it possible for streaming services to present all available show episodes to viewers in one unified search result,” the company said.
“Gracenote’s mission is to help providers from all areas of the TV ecosystem make it easy for their end users to connect to great content,” said Simon Adams, general manager of video and sports at Gracenote, in a statement. “Our newest data solution, designed for cable and satellite operators who offer virtual services as well as standalone OTT providers, bridges the best of live linear programming with on-demand libraries to make content easier to find and watch across platforms. By empowering all players in the market to deliver outstanding user experiences, Gracenote is helping them stay ahead of shifting viewing habits and position themselves for success.”
In February, Nielsen finalized its acquisition of media and entertainment provider Gracenote. The acquisition was announced in December 2016.
Nielsen said that Gracenote’s capabilities will give Nielsen deeper analytics on consumer behavior and offer new views of audience engagement from discovery to consumption. Nielsen will integrate Gracenote’s metadata into its Total Audience measurement framework and Gracenote's long-term client relationships across TV, audio, sports and auto will be “further amplified through Nielsen's global reach and position as the leader in audience measurement and intelligence.”
"Bringing Gracenote under the Nielsen umbrella creates an industry-leading media discovery, metadata and measurement business strongly positioned as the market shifts to greater personalization," said Karthik Rao, president of Expanded Verticals at Nielsen, in a statement. "This acquisition combines Nielsen's audience measurement and analytics with Gracenote's data and technology, providing clients with deeper resources to capture consumer engagement across the evolving content ecosystem."