AT&T and Amazon have finally settled their differences and reached an agreement to offer HBO Max on Amazon Fire devices.
The app will begin rolling out on Amazon Fire TV streaming devices, Fire TV Edition smart TVs and Fire tablets on Tuesday, November 17.
Importantly, current subscribers of HBO through Amazon’s Prime Video Channels will be able to log in to the HBO Max app with their Amazon credentials at no additional cost. The HBO app on Fire TV and Fire tablets will automatically update to become the HBO Max app; customers will be able to log in using their existing HBO credentials.
New customers can also subscribe to HBO Max directly in the app. Additionally, all existing HBO Max customers – regardless of how they subscribe to the platform – can now access all of HBO Max via supported Fire TV and Fire tablet devices using their existing provider credentials.
“We are very excited that Amazon customers will now be able to enjoy the best-in-class content that lives within HBO Max,” said Tony Goncalves, head of sales and distribution for WarnerMedia. “Our continued goal is to make HBO Max and its unparalleled content available to customers across all the devices they love. Fire TV is a favorite among customers and we look forward to working with the Amazon team to engage and grow our existing subscriber base by showcasing all that HBO Max has to offer.”
“We’ve worked closely with HBO for many years to bring their great content to Fire TV and to make it easier to discover and enjoy with features like search integration, Alexa and personalized recommendations,” said Marc Whitten, vice president of Amazon Entertainment Devices and Services, in a statement. “We are excited to continue that partnership with the launch of HBO Max to bring even more incredible content to customers on Fire TV. Alexa, play Raised by Wolves.”
HBO Max launched on May 27 without a native app on Amazon or Roku streaming devices, which together account for 10% of the global streaming device market, according to Strategy Analytics. AT&T has yet to reach an agreement with Roku for HBO Max.