AT&T held a WarnerMedia Day on Tuesday, and finally revealed pricing for HBO Max. The service will cost $14.99 per month when it launches in May 2020.
The company wants to have 50 million domestic subscribers and 75-90 million premium subscribers by year-end in 2025 across the U.S., Latin America and Europe.
At launch, AT&T will offer HBO Max to the approximately 10 million HBO subscribers on AT&T distribution platforms, at no additional charge. HBO Now direct-billed users who subscribe directly through HBONow.com will also have access to WarnerMedia’s HBO Max product. AT&T customers on premium video, mobile and broadband services will be offered bundles with HBO Max included at no additional charge.
AT&T said it’s in active discussions with its distributor partners and hopes to offer their customers “seamless access” to HBO Max.
“We’ve positioned HBO Max in a way that makes sense for our Company, our distribution partners and our customers,” said Tony Goncalves, CEO of Otter Media, in a statement. “We are creating a company-wide ‘membership-model’ that taps into AT&T’s 170 million direct-to-consumer relationships, 5,500 retail stores and 3.2 billion annual customer touchpoints to achieve scale and reach at launch.”
During the event, WarnerMedia CEO John Stankey said that HBO Max and AT&T TV will be offered as a bundle in 2020. In 2021, the company will add an ad-supported service to HBO Max and, further down the road, the service will be home to live and interactive content along with special events.
HBO Max will launch with 10,000 hours of content, including the entire HBO service and new HBO Max Originals. The service will also have a library of content from Warner Bros., New Line, DC, CNN, TNT, TBS, truTV, Turner Classic Movies, Cartoon Network, Adult Swim, Crunchyroll, Rooster Teeth and Looney Tunes along with some third-party licensed series and films.