Hulu now has more than 17M subscribers

Hulu
(Hulu)

Hulu announced today that it has amassed more than 17 million subscribers in the U.S. for its SVOD and live TV offering.

The company said that the new total is 5 million more (or a 40% increase) than Hulu had when it previously reported subscriber totals in 2016. Along with the subscriber totals, Hulu said that it now has an audience of 54 million total unique viewers.

“2017 was a momentous year for Hulu. We took several major steps to become a 21st century direct-to-consumer media company, evolving into both an aggressive SVOD business and a formidable new live TV provider,” said Hulu CEO Randy Freer in a statement. “The year ahead is going to be even bigger, as the company invests more in content—live, library and original—as well as technology and data to make Hulu the leading pay TV choice for consumers.”

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In 2017, Hulu signed numerous deals to expand its SVOD library with companies including 20th Century Fox and Disney, and it launched a live TV service (priced at $40 per month) while redesigning its user interface. The company also picked up multiple Emmy and Golden Globe Awards for originals like “The Handmaid’s Tale.”

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Hulu said that it has expanded its on-demand library to more than 75,000 episodes across 1700 titles, which it says is more than twice the number available on any of the other leading streaming services.

Although the growth for Hulu is significant, it still trails its main SVOD rivals in the U.S., Amazon and Netflix, according to recent numbers from Parks Associates. Hulu’s new subscriber total puts it well ahead of competitors like Sling TV and streaming services like HBO Now and CBS All Access. But those services continue to grow and take market share.

“While the top three are no surprise, the big story over the past year has been the rapid subscriber growth for OTT video services from HBO, Showtime, and Starz,” said Brett Sappington, senior director of research for Parks Associates, in a statement. “The combination of recognized brands and popular original content is driving demand for their offerings.”