Hulu now has more than 25M subscribers

Hulu Amazon Fire TV
Hulu reported average time spent on Hulu per subscriber each month increased 20% in 2018. (Hulu)

Hulu today announced that it added 8 million subscribers in 2018 and raised its total to more than 25 million subscribers across its SVOD and live TV services.

The rate of growth marks a 48% year-over-year increase in subscribers, and, as Hulu pointed out, officially put Hulu past all of the major U.S. pay TV providers in terms of subscribers. At the end of the third quarter, AT&T’s DirecTV had the most subscribers in the U.S. with 25.18 million.

Hulu is still far behind its biggest competitor, Netflix, which ended its third quarter with nearly 57 million paid subscribers in the U.S. (and more than 130 million paid subscribers total including international customers).

FREE DAILY NEWSLETTER

Like this story? Subscribe to FierceVideo!

The Video industry is an ever-changing world where big ideas come along daily. Cable, Media and Entertainment, Telco, and Tech companies rely on FierceVideo for the latest news, trends, and analysis on video creation and distribution, OTT delivery technologies, content licensing, and advertising strategies. Sign up today to get news and updates delivered to your inbox and read on the go.

“Consumers have spoken loudly about their desire for more choice and control in their TV experience. They are seeing the enormous benefits of streaming, they’re deciding which content and brands are most important to them, and they’re choosing Hulu,” said Hulu CEO Randy Freer in a statement. “In 2018, Hulu led the industry in attracting and engaging subscribers, building a powerful technology stack and cultivating a brand that both consumers and advertisers love. Looking ahead, Hulu is in the best position to be the #1 choice for TV—live and on-demand, with and without commercials, both in and out of the home.”

RELATED: Hulu on pace to have 23M subscribers by year-end

As its subscriber base grows, Hulu said it’s also increasingly attracting more brands that want to advertise on its platform. As a result, the company grew its advertising revenue more than 45% to nearly $1.5 billion and increased its advertiser base by 50%.

Furthermore, Hulu is seeing increased engagement on its service. The company reported average time spent on Hulu per subscriber each month increased 20% in 2018.

Hulu’s official subscriber number announcement comes in significantly ahead of where early reports suggested it would land. In December, Freer’s remarks at a Business Insider conference suggested that Hulu would have at least 23 million subscribers by the end of the year.

Suggested Articles

AT&T spent months hyping up its new streaming TV service but AT&T TV has fallen short of the incredibly lofty expectations the company set for the…

Comcast Spotlight, the advertising sales division of Comcast Cable, has hired Melanie Hamilton as vice president of national sales.

Amid pressure from federal regulators and consumers, YouTube might be planning to do away with advertising that targets children.