Hulu today is expanding the availability of its downloadable content to subscribers using Android devices.
The update comes after earlier this month Hulu launched the feature – which is only available for subscribers to its ad-free service – on iOS devices.
Viewers can download up to 25 titles across five different devices and will have up to 30 days to watch their downloaded content. For watched content, the download will expire two days after starting playback. After downloaded content expires, viewers can renew an expired download when online, if that content is still available on Hulu.
Hulu will make network shows including “Family Guy,” “Desperate Housewives,” “This is Us,” “How I Met Your Mother” and “ER,” as well as Hulu Originals like “The Handmaid’s Tale” available for download.
Hulu is catching up to some of its closest competitors by adding downloads. Both Amazon Prime Video and Netflix have offered the feature for years now. But since downloads are limited to the ad-free tier, most Hulu subscribers won’t have access to the feature. The company earlier this year estimated that it has 82 million total viewers and that nearly 70% of those viewers are on Hulu’s $5.99-per-month ad-supported plan.
But Hulu could still be working on ad-supported downloads on its platform. In May 2018, Hulu said that it would soon launch ad-supported downloadable content, letting users keep watching and advertisers keep reaching even when an internet connection wasn’t handy.
“Our launch of the industry’s first ad-supported downloadable content experience is yet another example of how Hulu is innovating viewer-first ad solutions to drive powerful results for brands” said Peter Naylor, senior vice president of advertising sales at Hulu, in a statement. “With downloadable content, we're offering brands more ways to connect with engaged viewers who love the experience of watching television, wherever they may be.”