Starting Tuesday, Hulu subscribers can opt to add Starz to their package for an additional $8.99 per month.
Yesterday's announcement was timed to coincide with the debut of the new season of “Outlander” on Starz. In addition to that series, Starz subscribers get access to “Power,” “Vida,” “Counterpart,” “American Gods” and movies including “Jumanji: Welcome to the Jungle” and “Spider-Man: Homecoming.”
This deal comes after Hulu previously made an agreement to be the exclusive streaming home for “Power.” The Starz add-on is available with Hulu’s $7.99 and $11.99 per month on-demand plans and its $39.99 per month live TV option.
For Hulu, Starz is the fourth premium add-on service it has offered. The company has previously introduced add-on options for HBO, Showtime and Cinemax.
As premium channels look to build their streaming subscriber bases, partnerships with existing platforms have served as an important catalyst.
Several premium channels including HBO, Starz and Showtime have launched their streaming apps on Amazon Channels and have credited the platform with big contributions to their subscriber totals.
Late last week, PlayStation Vue became the first streaming TV service to be integrated into Apple’s TV app.
And subscription streaming services like Netflix and Amazon have taken to integrating their apps on pay TV platforms like Comcast in the U.S. and Sky in Europe.