Hulu snatches DreamWorks away from Netflix with new multiyear deal

"The Boss Baby: Back in Business" will premier on Netflix this year, but DreamWorks will begin developing shows for Hulu in 2020. (DreamWorks Animation/Netflix)

During its upfronts presentation Wednesday, Hulu announced a new multiyear deal with DreamWorks Animation, snatching some of the studio's content away from competitor Netflix.

Per the terms, Hulu will become the exclusive U.S. streaming home to future theatrical releases from the studio beginning in 2019, including upcoming franchise films “How to Train Your Dragon: The Hidden World,” “The Boss Baby 2” and “Trolls 2,” in the pay-one window. Hulu will also get DreamWorks Animation library films including “Shrek,” “Shrek 2” and “Shark Tale.”

Hulu will also be the home of a slate of new, original series inspired by characters from DreamWorks’ franchises and upcoming feature films. DreamWorks Animation Television will develop and produce the series, which will debut on Hulu beginning in 2020.


Like this story? Subscribe to FierceVideo!

The Video industry is an ever-changing world where big ideas come along daily. Cable, Media and Entertainment, Telco, and Tech companies rely on FierceVideo for the latest news, trends, and analysis on video creation and distribution, OTT delivery technologies, content licensing, and advertising strategies. Sign up today to get news and updates delivered to your inbox and read on the go.

For Netflix, DreamWorks Animation signing with Hulu marks another blow to the service’s animation and kids programming after last year Disney announced that it was pulling its films from the service beginning in 2019 so it can add them to its upcoming Disney-branded streaming service.

RELATED: Netflix gets rights to new DreamWorks Animation shows

For now though, Netflix and DreamWorks still have a full slate of animated series scheduled to debut in 2018, including a series based on “The Boss Baby” and a remake of 80s cartoon series “She-Ra.” And last week, Netflix and DreamWorks announced a deal extension in which Netflix will get a first look at DreamWorks animated series based on Universal IP, such as Netflix's upcoming animated series based on the "Fast & Furious" film franchise.

In the near future, though, DreamWorks will shift its attention to Hulu. Joel Stillerman, chief content officer at Hulu, used his time on stage during Hulu’s upfronts presentation to tout not only the DreamWorks deal but also Hulu’s landing exclusive SVOD rights to ABC drama “The Good Doctor.”

Hulu also announced a partnership with Blumhouse Television for “Into the Dark,” a year-round series of feature-length horror episodes, new upcoming series “Four Weddings and a Funeral” and “Ramy,” and a third season order for “The Handmaid’s Tale.”

This article was updated to mention Netflix's and DreamWorks' deal extension regarding Universal IP.

Suggested Articles

Google has built a new Android TV device that will allow developers to test Android 10 implementations before rolling them out to the public.

Dish Media is partnering with Comcast’s FreeWheel to use a new ad technology covering traditional demo-based and addressable linear TV.

Comcast is partnering with wearable technology startup NuEyes to offer Xfinity Stream to visually impaired customers through NuEyes' VR technology.