Industry Voices—Top livestreams of the royal wedding

The livestream of the royal wedding on the royal family's official YouTube account racked up a whopping 32.7 million views. (Kensington Palace/Twitter)

With the royal wedding wrapped up, FierceVideo partnered with social video analytics company Tubular Labs to see how the occasion played out over the internet—and who took the cake for the largest livestream.

At No. 1 is the official YouTube account of the royal family: its livestream “The Royal Wedding 2018: Prince Harry and Ms. Meghan Markle” racked up a whopping 32.7 million views. (It is no longer available to watch.) Interestingly, the majority (36%) of viewers were from the United States, while 8.8% were from the U.K., 7.5% were from Canada, 5.2% were from Brazil and 3.9% were from Australia.

After the royal family’s stream, The Washington Post had the most views of its livestream of the wedding on YouTube with 6.7 million views.

Sponsored by Dell Technologies

Whitepaper: How to Elevate Your Content Delivery Workflows With Dell EMC PowerScale

Learn how Dell EMC PowerScale helps meet surging viewer demand while reducing costs with a single centralized platform for the ingest, processing, and delivery of the content your viewers love.

Also interesting to note is that 668 videos were uploaded about Meghan Markle’s (now officially the Duchess of Sussex) wedding dress since Saturday, May 19, 2018. They have earned 22.4 million views on Facebook, 16 million views on Instagram and 6 million views on YouTube. These videos have generated 406,000 engagements on Facebook, 584,000 engagements on Instagram, and 38,900 engagements on YouTube. (Tubular defines engagements as a like, a comment or a share.)

Top 5 Livestreams of the royal wedding (by views since Saturday, May 19)

1. The Royal Family: "The Royal Wedding 2018: Prince Harry and Ms. Meghan Markle" (no longer available)

[32.7 million views on YouTube]

2. The Washington Post: "Watch live: The royal wedding of Prince Harry and Meghan Markle"

[6.7 million views on YouTube]

3. Global News: "Royal Wedding special: The marriage of Harry & Meghan"

[3.1 million views on YouTube]

4. TODAY: "Watch The Royal Wedding of Prince Harry and Meghan Markle | TODAY" (no longer available)

[1.6 million views on YouTube]

5. VIRAL VISUALS: "LIVE: The Royal Wedding Of Prince Harry and Meghan Markle: Full Live Stream" (no longer available)

[1.4 million views on YouTube]

Eleanor Dowling Semeraro is a marketing and communications professional with a passion for social media, TV and entertainment. She's worked at big and small companies alike, including social TV startup Bluefin Labs, and was most recently on the Communications team at Twitter. She particularly enjoys working in an editorial capacity, writing and copy editing for web, news, thought leadership content and more.

"Industry Voices" are opinion columns written by outside contributorsoften industry experts or analystswho are invited to the conversation by Fierce staff. They do not represent the opinions of Fierce.

Suggested Articles

WarnerMedia scored a key HBO Max distribution deal with Comcast just as it launched in May. Nearly six months later, there still isn’t an app.

Peacock, NBCUniversal’s recently launched streaming video service, is rolling out 20% discounts on annual Premium subscriptions for Black Friday.

How can we defend ourselves? Mostly, it’s a matter of common sense.