With the royal wedding wrapped up, FierceVideo partnered with social video analytics company Tubular Labs to see how the occasion played out over the internet—and who took the cake for the largest livestream.
At No. 1 is the official YouTube account of the royal family: its livestream “The Royal Wedding 2018: Prince Harry and Ms. Meghan Markle” racked up a whopping 32.7 million views. (It is no longer available to watch.) Interestingly, the majority (36%) of viewers were from the United States, while 8.8% were from the U.K., 7.5% were from Canada, 5.2% were from Brazil and 3.9% were from Australia.
After the royal family’s stream, The Washington Post had the most views of its livestream of the wedding on YouTube with 6.7 million views.
Also interesting to note is that 668 videos were uploaded about Meghan Markle’s (now officially the Duchess of Sussex) wedding dress since Saturday, May 19, 2018. They have earned 22.4 million views on Facebook, 16 million views on Instagram and 6 million views on YouTube. These videos have generated 406,000 engagements on Facebook, 584,000 engagements on Instagram, and 38,900 engagements on YouTube. (Tubular defines engagements as a like, a comment or a share.)
Top 5 Livestreams of the royal wedding (by views since Saturday, May 19)
1. The Royal Family: "The Royal Wedding 2018: Prince Harry and Ms. Meghan Markle" (no longer available)
[32.7 million views on YouTube]
2. The Washington Post: "Watch live: The royal wedding of Prince Harry and Meghan Markle"
[6.7 million views on YouTube]
3. Global News: "Royal Wedding special: The marriage of Harry & Meghan"
[3.1 million views on YouTube]
4. TODAY: "Watch The Royal Wedding of Prince Harry and Meghan Markle | TODAY" (no longer available)
[1.6 million views on YouTube]
5. VIRAL VISUALS: "LIVE: The Royal Wedding Of Prince Harry and Meghan Markle: Full Live Stream" (no longer available)
[1.4 million views on YouTube]
Eleanor Dowling Semeraro is a marketing and communications professional with a passion for social media, TV and entertainment. She's worked at big and small companies alike, including social TV startup Bluefin Labs, and was most recently on the Communications team at Twitter. She particularly enjoys working in an editorial capacity, writing and copy editing for web, news, thought leadership content and more.
"Industry Voices" are opinion columns written by outside contributors—often industry experts or analysts—who are invited to the conversation by Fierce staff. They do not represent the opinions of Fierce.