LiveMe absorbs fellow livestreaming app Live.ly

Live.ly users are now being directed to LiveMe. (LiveMe)

LiveMe, an independent livestreaming app up against bigger players like Facebook and Twitter’s Periscope, is hoping to gain a lot more users by absorbing recently shuttered Live.ly.

Live.ly will now direct its users to LiveMe by prompting users and new sign-ins with an in-app message encouraging them to join LiveMe for their livestreaming needs. The message will also provide a direct download link to LiveMe on Apple and Google Play app stores.

Live.ly, which was run by Musical.ly, was shut down last month. At the time, Musical.ly said it was integrating Live.ly’s functionality into its platform before taking down the standalone app.

RELATED: The evolving battle to stream live content over the internet

“Livestreaming from Live.ly is moving to Musical.ly—our goal is to make it easy to enjoy your favorite short videos and your favorite live content, all in one place,” a company rep told Variety. Users of Musical.ly will be gradually getting the ability to livestream video over the next few weeks.

For LiveMe, the new agreement with Musical.ly comes after the recent announcement of its Broadcaster Development Program, an initiative to support creators.

“This new program will provide the influx of new broadcasters with the opportunity to further develop their broadcasts. The program selected applicants' financial incentives, dedicated talent managers, ongoing training and support, and prime exposure on LiveMe,” the company said in a statement.

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