Minnow wants to be a Spotify for streaming video

The service that Minnow is providing is not entirely unlike what platforms like Amazon Channels, the Roku Channel and Apple TV Channels provide. (Minnow)

Minnow is a new app that wants to serve as a Spotify for streaming video by providing users with unified search, aggregation and customized content playlists.

The app launched this week, and is available on Android and iOS devices; Amazon Fire TV, Apple TV, Android TV and Google Chromecast. Versions are launching soon for Roku, the web and other smart TVs. The app supports video services including Netflix, HBO Now, Hulu, Amazon Prime and others. Minnow said it will add support for Apple TV+, Disney+, HBO Max, Peacock and Quibi as soon as they launch in the U.S.

Jes Bickhart, CEO and founder of Minnow, said the app was built to alleviate the stress of searching for and discovering content across all the different streaming video platforms.

Sponsored by Dell Technologies

Whitepaper: How to Elevate Your Content Delivery Workflows With Dell EMC PowerScale

Learn how Dell EMC PowerScale helps meet surging viewer demand while reducing costs with a single centralized platform for the ingest, processing, and delivery of the content your viewers love.

"People already aggregate their music on Spotify, airlines on services like Kayak and Skyscanner, and images on Pinterest, so why do we still browse content offerings platform-by-platform for movies and series? The average person in America still spends well over 23 minutes every day just scrolling looking for something to watch,” said Bickhart in a statement. “There has to be a better way to help people find a movie or series simply and on any device. That's where Minnow comes in.”

RELATED: Industry Voices—Groch: As streaming video services multiply, the aggregation wars heat up

The service that Minnow is providing is not entirely unlike what platforms like Amazon Channels, the Roku Channel and Apple TV Channels provide. But Minnow doesn’t allow users to sign up directly for services.

When users sign up for Minnow (which requires providing an email but no other credentials), they’re instructed to select which video services they subscribe to from a list. From there, users are presented with trends films, series and playlists – which have been assembled by Minnow’s editorial team and by featured critics. When users find a piece of content they want, Minnow redirects them to the proper app or service for watching it.

Minnow will also allow viewers to search, share and recommend movies, series and episodes with friends and link to the streaming content instead of looking for the source.

Suggested Articles

Alan Wolk, co-founder and lead analyst at TV[R]EV, provides 10 reasons why Discovery+ will succeed.

Antenna, a new startup that provides analytics for subscription-based services, has secured $4.2 million in seed funding from Raine Ventures. 

Warner Bros. traveled a heretofore unthinkable path this week when it said it would send all its 2021 films directly to HBO Max.