NBA TV officially launches as $7/month direct-to-consumer service

The NBA TV streaming service launch comes not long after NBA Digital debuted “Center Court.” (NBA/Turner Sports)

NBA Digital, which is co-operated by Turner Sports and the NBA, is officially making its linear channel NBA TV available as a direct-to-consumer streaming app.

The NBA TV streaming service will be available through and the NBA app. It will cost $6.99 per month or $59.99 per year. Like the linear channel, the NBA TV streaming service will include access to more than 100 exclusive live NBA games, original programming and a list of on-demand video content. Subscribers who get NBA TV through a pay TV provider will be able to continue getting authenticated access to the app.

The official launch of the direct-to-consumer NBA TV service comes after The Streamable reported the launch in October.

The NBA TV streaming service launch comes not long after NBA Digital debuted “Center Court,” which features a series of 20 live NBA games with enhanced viewing options throughout the 2019-20 season. Features include new camera angles, with footage captured exclusively on smartphones; live on-screen group chats with celebrity influencers; in-depth analytics and statistical graphics; and social media integration.

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NBA Digital will offer different “Center Court” options for consumers using the DTC service or authenticated app. Those include streams featuring statistical overlays on the game feed and “Frontcourt” streams incorporating alternative audio options with rotating groups of NBA influencers.

“Innovation has always been at the core of our NBA Digital partnership and the launch of this direct to consumer product, paired with new content initiatives, will provide NBA fans even greater opportunities to engage with NBA TV and our collective portfolio of brands,” said Tina Shah, executive vice president and general manager of Turner Sports, in a statement. “As sports consumption continues to evolve, we will continue to develop new opportunities for fans to access and engage with premium NBA content.”

“NBA TV is the ultimate destination for around-the-clock access to premium NBA games and programming,” said Chris Benyarko, NBA senior vice president of direct to consumer, in a statement. “We are thrilled to offer more ways than ever to access NBA TV and provide a preview of the future live game viewing experience.”