NBC reality TV SVOD hayu launches on Roku


NBC’s reality TV subscription streamer hayu has found its way onto Roku players in the United Kingdom.

The SVOD houses more than 5,000 episodes of U.S. and U.K. reality TV shows including “Keeping Up with the Kardashians” and “Life of Kylie” along with “The Real Housewives” and “Million Dollar Listing” franchises. The service charges GBP 3.99 per month.

“We always strive to have the best possible content selection for our customers. Reality TV continues to capture the hearts and attention of British consumers, so we’re thrilled to now offer our users some of the best reality TV through hayu,” said Ingo Reese, director of content acquisition at Roku, in a statement.

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Hayu is also available in Ireland, Australia, Norway, Sweden, Finland and Denmark.

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At last year’s IBC show in Amsterdam, Hendrik McDermott, senior vice president of branded on demand for NBCUniversal International, announced NBC’s intention to expand hayu’s availability to the current seven territories it supports.

McDermott said the service has been busy establishing mobile operator partnerships in those territories as well.

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