NBCUniversal and Google partner up for VR content

Google Daydream
Google Daydream (Google)

NBCUniversal and Google have announced a partnership to produce virtual reality content based on shows from NBC’s broadcast network and various cable channels.

NBCU and Google are planning at least 10 multiepisode VR productions. The first output from the deal will include original content from “Saturday Night Live,” Bravo Media’s “Vanderpump Rules” and SYFY WIRE. Later on, NBCU and Google plan to collaborate on VR projects for E!, NBC, NBC News, NBC Sports, SYFY, Telemundo and USA Network.

All the VR content is being produced using Jump, Google’s platform using VR cameras and automated stitching. Future select VR experiences will also be available in VR180, a new 3D 4K format. All the videos are available on YouTube and work with Google Cardboard or Daydream View.

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“We are constantly looking for opportunities to bring consumers new ways to experience content from across the NBCUniversal portfolio,” said Ron Lamprecht, executive vice president of NBCUniversal Digital Enterprises, in a statement. “This partnership combines the creative expertise of NBCUniversal with Google’s VR capabilities to create these engaging experiences. We look forward to working with Google and YouTube on more collaborations like this in the future.”

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"NBCUniversal’s networks and shows have a proven track record of high-quality storytelling that audiences can’t get enough of. Bringing them to VR lets fans connect with that content in a whole new way,” said Amit Singh, vice president of business and operations for VR and AR at Google, in a statement. “NBCU's teams were able to easily capture engaging VR content using the latest VR Jump cameras. And with YouTube, audiences can experience it on any device, bringing them closer to their favorite series.”

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