Netflix didn’t end up winning a best picture Oscar last night for “Roma,” but the service can take solace in knowing that its originals are a hit with consumers.
According to new figures from the American Consumer Satisfaction Index, as of Feb. 7, 2019, Netflix earned an ACSI score of 81 (out of 100) for its original content. The group said that Netflix’s ACSI score is up 2.5% since May 2018.
HBO Now came in second to Netflix with an ACSI score of 79, but the group pointed out that HBO Now’s score increased by 2.6% since May 2018, so it’s technically gaining on Netflix.
Amazon Prime Video’s customer satisfaction with original content rose more than 4% since May to an ACSI score of 76. Hulu increased its original content satisfaction as well, jumping 1.3% to 75.
Netflix has long been betting on original content as the driver of future growth for its service. Back in May, Ted Sarandos, chief content officer at Netflix, said the company was putting around 85% of its total content budget toward originals.
But Netflix’s strategy is quickly becoming a necessity as Disney, NBCUniversal and WarnerMedia plan their own direct-to-consumer streaming service launches and, in turn, figure out which of the library titles to hold back from third-party licensing deals with services like Netflix.
Disney is pulling its movies from Netflix as it prepares to launch Disney+ later this year. The company recently said that the soon-to-be-released “Captain Marvel” will be the first Disney film going forward that won’t end up streaming on Netflix.
WarnerMedia is likewise deciding what to do with its top content. The company reached a nonexclusive renewal with Netflix for “Friends” late last year.