The NFL will be streaming on Amazon Prime Video again for the 2018 and 2019 seasons per a new deal for NFL Thursday Night Football.
Amazon Prime will be livestreaming 11 Thursday night games, which will be broadcast by Fox and simulcast on the NFL Network and Fox Deportes. The games will also be made available on Twitch, which is owned by Amazon.
"Amazon was a tremendous partner for Thursday Night Football in 2017 and as we continue our mission of delivering NFL games to fans whether they watch on television or on digital platforms, we are excited to work with them again for the next two seasons,” said Brian Rolapp, chief media and business officer for the NFL, in a statement. "Having over 100 million Amazon Prime members provides a massive platform to distribute Thursday Night Football digitally, not only to our fans in the United States but also around the world."
“Our customers love to stream football—last year, we successfully debuted NFL Thursday Night Football on Prime Video in the U.S. and around the world,” said Jeff Blackburn, senior vice president business development and entertainment at Amazon, in a statement. “We’re thrilled to continue our relationship with the NFL and offer Prime members another two seasons of Thursday Night Football.”
The new multiyear deal for Amazon and the NFL comes shortly after the League signed a five-year deal with Fox for Thursday Night Football. In addition to Thursday Night Football, the NFL deal also includes the Prime original series “All or Nothing,” produced by NFL Films. The new season, “All or Nothing: The Dallas Cowboys,” launched April 27.
The companies did not reveal financial terms of the new deal. Last season, Amazon reportedly paid $50 million for Thursday Night Football streaming rights.
Amazon emerged victorious with its new multiyear deal after reportedly competing against Twitter, Verizon and YouTube.
Earlier this year, Amazon released viewership numbers for its first season streaming NFL Thursday night games. The company said that over the course of the 11 games it streamed, it reached 18.4 million total viewers.
Those viewers tuned in from 224 different countries and territories.
Amazon said that the average-minute audience (AMA) watching NFL games on Prime Video for at least 30 seconds was more than 310,000, which it said was 17% higher than the AMA Twitter attracted last season with its NFL streaming deal. Those viewers watched an average of 63 minutes.