Nickelodeon taps VRV as launch partner for new streaming service NickSplat

NickSplat is launching on VRV. (Nickelodeon/VRV)

Nickelodeon is launching NickSplat, its own streaming service featuring episodes from its catalog of live and animated series.

NickSplat will be available starting Tuesday on VRV, a subscription video service aggregation platform. The service will be available for $5.99 per month on its own, and it will also be included in the VRV Premium bundle, which costs $9.99 per month.

At launch, NickSplat will feature a rotating selection of nearly 30 series of Nick’s animated and live-action programming including “AAAHH!!! Real Monsters,” “All That,” “Are You Afraid of the Dark?,” “CatDog,” “Clarissa Explains It All,” “Doug,” “Kenan & Kel,” “Legends of the Hidden Temple,” “Rocko's Modern Life,” “The Angry Beavers” and “The Wild Thornberrys.” Nickelodeon said additional series are to be added at a later date.

“Using the VRV platform, our goal is to empower both traditional media and popular digital brands to launch or extend their OTT channel presence,” said Eric Berman, head of content partnerships at VRV and Ellation, in a statement. “Our partnership with Viacom is a first of its kind. We’re very proud to be the premiere launch partner to bring a NickSplat channel into SVOD and share these nostalgic series so our passionate audience can fall in love with them all over again.”

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“VRV, with a sophisticated user base that loves the best in animation, is the perfect platform to launch our NickSplat channel,” said Sam Cooper, executive vice president of distribution and business development partnerships at Viacom, in a statement. “Viacom’s content—including our deep library of genre-defining television—is highly in demand, and our audiences are always looking for new and innovative ways to enjoy our programming. We’re committed to finding the best partners to bring our individual brands direct to the consumer, and this relationship with VRV is an exciting step forward in our strategy.”

For Viacom, the launch of NickSplat arrives amid a ramped up digital video strategy for the cable network conglomerate.

Earlier this year, Viacom announced it would be making a Nickelodeon-branded show for Netflix and also announced it’s launching MTV Studios to revive old shows like “The Real World” and produce them for streaming services.

Viacom also revealed plans to launch its own direct-to-consumer streaming service later this year. Viacom’s service will house thousands of hours of content from the company’s content library, something Viacom said it’s able to do since it’s stopped licensing its content to SVODs like Netflix.