Nielsen moves its national TV measurement product to Amazon’s cloud

TV watching
Nielsen is continuing to modernize its measurement products. (StockSnap/CCO)

Nielsen is moving its core National Television Audience Measurement processing from traditional on-premise servers to Amazon Web Service’s cloud-based infrastructure.

The shift is part of an ongoing initiative aimed at altering the technology infrastructure Nielsen uses for its products and services. The company is working with AWS in hopes of improving scalability, redundancy and reliability.

"The move to a cloud-based engine is a significant undertaking and underscores Nielsen's commitment to invest in technology that will benefit our clients and the industry as a whole. Cloud processing allows for greater flexibility and velocity, as we build new and enhance existing products. It will also give us the opportunity to spend more time innovating and less time on managing infrastructure," said Scott N. Brown, head of product, TV and audio at Nielsen, in a statement.

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"Nielsen's move to AWS will help them become a more agile organization in the cloud and accelerate their work in helping companies around the world understand viewership data," said Stephen Orban, general manager at AWS. "AWS's breadth of services, scalability and reliable infrastructure will help Nielsen drive product innovation that offers new ways for their network, publisher, agency and advertising customers to monetize their data."

AWS said the cloud migration will speed up Nielsen's product roadmap and enable more flexibility with the measurement data and services Nielsen packages and delivers to networks, publishers, agencies and advertisers.

Nielsen is continuing to modernize its measurement products to accommodate viewership happening on digital platforms and provide more granular data beyond demographics to better target advertising.