Personalized audio provider Verance showcases new ATSC 3.0 tech at NAB

At NAB, Verance is showcasing dialogue enhancement, audio replacement and alternative commentary. (National Association of Broadcasters)

LAS VEGAS—San Diego-based personalized audio tech vendor Verance Corp. is using this week’s NAB Show to demonstrate new consumer-facing ATSC 3.0 features that it hopes to soon introduce to pay TV operators.

These features leverage the Aspect audio watermark, which was selected by the Advanced Television Systems Committee as part of the ATSC Next Gen TV standard. Also employed is Dolby AC-4, a new audio solution from Dolby Laboratories. 

The Aspect watermark enables broadband-connected TVs to discover and launch interactive audio experiences over 1.0 or 3.0 over-the-air or through traditional cable, satellite and telco services. 


Like this story? Subscribe to FierceVideo!

The Video industry is an ever-changing world where big ideas come along daily. Cable, Media and Entertainment, Telco, and Tech companies rely on FierceVideo for the latest news, trends, and analysis on video creation and distribution, OTT delivery technologies, content licensing, and advertising strategies. Sign up today to get news and updates delivered to your inbox and read on the go.

Dolby AC-4, meanwhile, enables automatic generation of audio with enhanced dialog within all programming. It also allows broadcasters to offer many alternate languages. 

Personalized audio provides broadcasters with a tool to introduce two-way connectivity to their existing service offerings, while automatically improving the consumer experience and increasing viewer engagement.

At NAB, Verance is showcasing the following features:

> Dialogue Enhancement, which enables viewers to improve program dialogue by bringing it forward relative to background noise, such as music or sound effects.

> Audio Replacement, which allows viewers to switch the default language and choose from multiple languages or video descriptive service.

> Alternative Commentary, which permits viewers to select commentary from other sources when watching content, including live broadcasts; for instance, the director’s cut of a movie or a favorite hometown announcer while watching a live network sports event. 

“We are constantly looking for ways to deliver value to viewers and increase ROI for broadcaster partners,” said Nil Shah, CEO of Verance, in a statement. “Because Aspect is compatible with all distribution paths and even 1.0 broadcasts today, ware able to bring Next Gen TV experiences—including personalized audio and program guides, advanced emergency alerts and catch-up TV—to more households more quickly.” 


Suggested Articles

Contrary to what stark video subscriber losses suggest about the state of the U.S. pay TV industry, PwC said that pay TV subscribers increase in 2019.

AT&T-owned DirecTV is prepping another round of price increases that will kick in early next year for subscribers to its satellite television service.

After quietly bringing back 4K content earlier this summer, Hulu is expanding availability to other devices.