Philo launches apps for Android, Amazon Fire tablets

Philo is getting an Android app. (Philo)

Virtual MVPD Philo is finally adding a key component to its device compatibility list today with the launch of its Android app.

Up to this point, Android users could only access Philo through Google’s Chrome browser. Today, Philo is also launching an app for Amazon Fire tablets.

These additions join the Philo’s existing list of supported devices including Apple TV, Amazon Fire TV, Roku, web and iOS. In late 2018, the company added Android TV support and made some updates to its Apple TV app.

RELATED: WOW! will sell Philo directly to its internet subscribers

The Android launch is the latest announcement in what has been a fairly busy past few months for Philo. In April, the company announced deals with Comcast’s FreeWheel for ad management, serving and decisioning, and companies including Premion, Roku, SpotX, Telaria, FreeWheel, Xandr and Verizon Media to sell its live and video-on-demand ad inventory.

In the same month Philo made the decision to stop selling its $16-per-month service package to new subscribers, and shift all new sales to the company’s $20-per-month package that includes all channels in the base service tier, plus 13 more including Nicktoons and Revolt.

In May, Philo announced a deal that will allow cable provider WOW! to sell Philo directly to its customers.

“WOW! recognizes today’s consumers want to choose from a variety of entertainment options, and our goal is to help our customers access and enjoy those services using WOW’s reliable and fast broadband network,” said Roger Seiken, senior vice president of programming for WOW!, in a statement.