Plex is adding more movies to its upcoming ad-supported streaming video service through a recently announced agreement with Metro Goldwyn Mayer.
MGM movies coming to the platform include Rain Man, The Terminator, Bill & Ted’s Bogus Journey, Thelma & Louise, All Dogs Go to Heaven, and Leaving Las Vegas. Though Plex’s AVOD service will be available internationally, the MGM movies will only be available in the U.S.
“Creating a diverse content library that appeals to a broad range of interests is a high priority for us as we prepare to roll out our ad-supported video service to consumers later this year,” said Plex CEO Keith Valory in a statement. “We are continuing to ramp our content provider partnerships as we work to complete integrating AVOD into the Plex platform.”
The MGM deal comes after Plex last month partnered with Legendary Television Distribution to add a selection of digital features and television programs to its AVOD service. The service also previously set agreements with Lionsgate and Warner Bros. Domestic Television Distribution.
Plex right now is primarily offering programmatic advertising. In 2020, the company expects to develop an internal ad sales team, but for now it partners with SpotX for programmatic sales within its news shows and web series.
Besides providing access for advertisers and agencies to new audiences, Plex is pledging to be more generous than other AVOD providers in sending user data back to content companies. Valory said that it won’t provide any data to content providers about what’s in Plex users’ personal media libraries, but it will provide a lot of the anonymous, aggregated usage data that comes from opt-in third-party content viewing.
“We’ve got a lot of usage data that we’re more than willing to share with ad partners and content partners, as opposed to using that data as leverage in negotiations,” Valory said.