Pluto TV, an ad-supported video streaming service owned by Viacom, is expanding its presence in Europe through a deal with Apple.
The Pluto TV app is now available on Apple TV along with iOS devices like the iPhone in Germany, Austria, Switzerland and the U.K. In Germany, Switzerland and Austria, Pluto TV users will get a lineup of more than 30 channels including Pluto TV Movies.
In the U.K., Pluto TV users will get a lineup of more than 50 channels including Pluto TV Drama, Pluto TV Romance and Pluto TV Crime.
The German-language Pluto TV is also available on Sky Ticket and Amazon Fire TV devices, and Pluto TV in the U.K. is also available on Roku, NowTV and Fire TV.
“Our goal is to entertain the planet and reach audiences where they are, be it at home on the TV screen or on the go on their mobile device,” said Olivier Jollet, managing director Europe at Pluto TV, in a statement. “Launching on Apple TV and Apple mobile devices in German speaking markets and the U.K. is the perfect way to do so, since we are now additionally providing our lean-back experience to millions of Apple users.”
Pluto TV’s expanded availability in Europe should help the service continue to rapidly grow its user base. In August, the company reported 18 million monthly active users at the end of July, up from 12 million at the start of the year.
In addition to Europe, Pluto TV also plans to make its service available in Latin America. Viacom CEO Bob Bakish, speaking earlier this summer at a Credit Suisse investor conference, said that Pluto TV will launch in all of Latin America at the beginning of 2020.