Pluto TV to launch Spanish-language Pluto Latino service in U.S. on July 1

Pluto TV has already seen nice growth at the end of May from the more than 16 million active user count that was recently announced. (Pluto TV)

Viacom is getting ready to launch a Spanish-language version of its Pluto TV ad-supported video streaming service in the U.S. on July 1.

Viacom CEO Bob Bakish, speaking Tuesday at a Credit Suisse investor conference, said that Pluto Latino will also launch in all of Latin America at the beginning of 2020. The expansion comes along not long after Viacom acquired Pluto TV for $340 million.

Pluto TV is also available in the U.K., Germany, Austria and Switzerland. Viacom also owns part of Viacom 18 and its free ad-supported streaming service Voot. Bakish said that Voot just passed 50 million monthly active users, and is on track to have 100 million monthly actives users within the next 12 months.


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Bakish said that Viacom will only reveal user growth metrics for Pluto TV on a quarterly basis, but he did say that the service had already seen nice growth at the end of May from the more than 16 million active user count that was recently announced.

He said that Pluto TV has been growing its relationships with content providers as well. When Viacom signed the deal to acquire Pluto TV, it had 130 suppliers. As of last month that number is up to 150 with recent additions including CNN, BBC, Major League Soccer, and 14 channels based off existing Viacom brands including BET, Comedy Central, MTV and Nickelodeon.

Bakish said that Viacom still sees a lot of upside for monetization with Pluto TV, and said that half of the platform’s advertising inventory still isn’t being sold.

He also provided an update on Pluto TV’s distribution deals with pay TV providers. The service was recently added to Comcast’s X1 and Xfinity Flex platforms and Cox Contour. He said that there’s a third deal already completed that Viacom will announce soon.

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