Pluto TV is getting another boost from its owner Viacom’s IP library as a new slate of pop-up channels from brands including Comedy Central and MTV head to the AVOD throughout August.
On July 29, the new slate launched with three new music video channels - Yo! MTV, MTV Biggest Pop and MTV Spankin’ New. Coming in August, new streaming channels include: MTV VMA, CMT Cheerleaders, Comedy Central Roast, TV Land Sitcoms, TV Land Drama, MTV Wild ‘N Out, MTV Ridiculousness, MTV The Challenge, MTV Cribs and Are You The One?.
The new channels are just the latest wave of Viacom brand networks to hit the ad-supported streaming service.
“We saw an incredible response to the Viacom channels we launched earlier this year and are excited to be able to expand the offering with even more programming and events including the revival of music videos on streaming television with the launch of the first three of many MTV-branded music video channels,” said Pluto TV CEO Tom Ryan in a statement.
The expansion follows Pluto TV’s announcement last month that it was launching a new Spanish-language category called Pluto Latino. Pluto TV Latino has 11 curated channels covering categories including movies, comedy, music, true crime, reality, sports and telenovelas. The new options include movie channel Pluto TV Cine Estelar, Pluto TV Películas and Pluto TV Cine Latino; true crime channel Pluto TV Investiga; MTV Latino and Comedy Central Latino; and Pluto TV Brasil, which includes original series from Viacom’s network brands in Brazil.
Viacom bought Pluto TV earlier this year for $340 million, and in April the company announced that it would begin rolling out curated channels on the service using IP from its core brands including BET and Nickelodeon.