Roku claims more than 30M active accounts

Roku premium subscriptions
Despite the revenue increases, Roku’s operating expenses still outweighed its gross profits, resulting in a $10.4 million loss during the quarter. (Roku)

Roku is highlighting its second-quarter earnings with two “significant milestones,” including passing up 30 million active accounts.

The company’s 30.5 million total active accounts are up 39% year over year from the 22 million the company counted during the year-ago quarter.

Roku gave credit to its smart TV OS platform for helping grow the company’s active user base. The company said Roku TV represented more than one in three smart TVs sold in the U.S. during the first half of the year.


Like this story? Subscribe to FierceVideo!

The Video industry is an ever-changing world where big ideas come along daily. Cable, Media and Entertainment, Telco, and Tech companies rely on FierceVideo for the latest news, trends, and analysis on video creation and distribution, OTT delivery technologies, content licensing, and advertising strategies. Sign up today to get news and updates delivered to your inbox and read on the go.

Roku has licensing deals in place with several smart TV manufacturers and the company said it recently reached an agreement with Walmart to offer several new Roku devices including audio products to customers under Walmart’s Onn brand. This is in addition to Roku TVs and Roku players already sold through Walmart.

RELATED: Roku says it passed Samsung and is now the top smart TV OS in the U.S.

The other milestone Roku mentioned was average revenue per user, which surpassed $20 to reach $21.06. That’s up 27% from $16.60 from one year ago.

Roku’s total net revenue reached $250.1 million, up 59% year over year, driven by continued fast growth for the company’s platform business. Platform business revenue totaled $167.7 million in the second quarter, up 86% from approximately $100 million a year ago. Platform revenue accounted for more than two-thirds of Roku’s quarterly earnings. Player revenue totaled $82.4 million, up 24% from $66.5 million one year ago.

Roku attributed much of its platform revenue growth to advertising as the company’s monetized video ad impressions more than doubled year over year.

Despite the revenue increases, Roku’s operating expenses still outweighed its gross profits, resulting in a $10.4 million loss during the quarter. But adjusted EBITDA totaled $11.1 million.

Suggested Articles

Amobee is launching a data marketplace for connected TV advertising to provide brands and agencies with access to data for activation across connected TV and…

When Charter and Disney earlier this week announced their new carriage agreement, they included news about cooperatively working against video piracy, which…

Cord cutters who opt for streaming video services instead of traditional pay TV will inevitably increase their broadband consumption. But some new research…