Sinclair, Comscore team up on local OTT ad reporting

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CompulseOTT is Sinclair's local connected TV ad product that aggregates ad inventory from steaming services and publishers and offers local market targeted campaigns. (Pixabay)

Sinclair’s CompulseOTT is releasing a new daily over-the-top (OTT) reporting platform for called Compulse360, which will offer campaign measurement of audiences and impression metrics in a local market.

The company is promising real-time campaign evaluation so marketers can optimize advertising efforts in-flight. Compulse360 will use Comscore Campaign Ratings, a cross-platform video advertising measurement solution, to report out the efficiency of the campaigns run through the new ad network.

"We are very excited to provide the highest-level reporting at scale on over 2,000 local monthly connected TV campaigns with third-party reporting on every single ad impression from Comscore, a partner for planning, transacting and evaluating media across platforms," said Brian Hunt, head of OTT/CTV for CompulseOTT and Sinclair Digital Group, in a statement. "This is an added layer of transparency that is essential and necessary for local and regional advertisers to evaluate their campaign performance in one place. No longer should self-reporting of campaign results be tolerated by local and regional advertisers. "Compulse360" will usher in a new era of transparency and accountability in OTT on a local level."

RELATED: NBC and Telemundo TV stations deepen reliance on Comscore

CompulseOTT is Sinclair's local connected TV ad product that aggregates ad inventory from steaming services and publishers and offers local market targeted campaigns. Sinclair said there are currently more than 3,000 campaigns running through the CompulseOTT platform. Compulse360 will give each campaign a unique link that can be shared between ad agencies and advertisers with live daily metrics.

"We are thrilled to work with Sinclair to help power their new ad network reporting, "Compulse360," which will provide local CTV measurement at scale for local markets," said Steve Walsh, executive vice president at Comscore, in a statement. "As local looks to take advantage of emerging markets, it's vital that they garner a holistic view of campaign performance – especially as they look to see how their ads perform compared to national networks."

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