Sinclair's Tennis Channel taps Verizon for OTT app

Earlier this year, Tennis Channel rolled out a new version of its app. (Tennis Channel)

Sinclair-owned Tennis Channel has picked Verizon Digital Media Services to help with video delivery on its authenticated app.

“As we grow Tennis Channel’s app, Verizon Digital Media Services lets us deliver the exceptional streaming experiences our users have come to expect,” said Adam Ware, senior vice president and head of digital and business development at Tennis Channel, in a statement. “They’ve been flexible enough to integrate with our existing systems, with a 24-hour support team and Live Event Operations managed service that have helped us scale significantly.”

Earlier this year, Tennis Channel rolled out a new version of its app. The new app includes live access to the Tennis Channel for pay TV subscribers and Tennis Channel Plus, a subscription add-on that offers extended content for $11.99 per month.

The app also includes a free channel called “The T” and updated design and functionality.

Verizon is providing services to Tennis Channel including Live Event Operations, which manages pre-event preparations and day-of-show operations as an extension of Tennis Channel’s operations and engineering team. Verizon Digital Media Services’ Uplynk Video Streaming service is also integrated with Tennis Channel's proprietary in-house scheduling and content management system, Storyline, enabling game highlights to be published as VOD assets.

“Tennis Channel is the only 24-hour multimedia destination dedicated to the professional sport and lifestyle of tennis,” said Chris Carey, chief revenue officer for Verizon Digital Media Services, in a statement. “Our experience and capabilities in managing and delivering a high-quality, TV-like experience for OTT sporting events is unparalleled, and we’re thrilled for the opportunity to power Tennis Channel.”