Sinclair sets executive team for streaming service STIRR

In October at the NAB Show New York, Sinclair CEO Chris Ripley confirmed the imminent launch of STIRR. (Sinclair)

Sinclair Broadcast Group is busy building out the management team for its upcoming streaming service STIRR, set to launch in early 2019.

Today Sinclair named Adam Ware as general manager, Stacie Anthony as editor in chief and Ben Lister as director of content acquisitions and business development.

"We are confident that under the leadership of Adam, Stacie and Ben, we will be able to propel STIRR forward and solidify it as an industry-leading streaming service upon launch," said Christopher Ripley, Sinclair's president and CEO, in a statement. "The broadcast industry is rapidly changing, and with their collective expertise, we will be able to stay at the forefront of the latest technologies and services."


Like this story? Subscribe to FierceVideo!

The Video industry is an ever-changing world where big ideas come along daily. Cable, Media and Entertainment, Telco, and Tech companies rely on FierceVideo for the latest news, trends, and analysis on video creation and distribution, OTT delivery technologies, content licensing, and advertising strategies. Sign up today to get news and updates delivered to your inbox and read on the go.

Ware has been with Sinclair for several years now serving as head of digital media and business development for the company’s Tennis Channel. According to his LinkedIn page, he’s been working as general manager at Sinclair/STIRR since October 2017. Ware has also held various positions with UPN, Fox Broadcasting Company and Paramount Television.

RELATED: Sinclair CEO confirms streaming service Stirr launching soon

As editor in chief, Anthony will be in charge of developing STIRR's editorial, programming and content strategy. Before joining Sinclair Anthony worked as the executive editor at Comcast for Watchable, a streaming video network.

Lister will be working at STIRR to acquire content across various broadcast networks within Sinclair's portfolio. Previously, Lister worked with digital video startups including Brave Bison (formerly Rightster), Base79 and HAAWK.

In October at the NAB Show New York, Ripley confirmed the imminent launch of STIRR. He said the service will include local news and syndicated entertainment content. STIRR will be a free, ad-supported service and will have a combination of linear and on-demand content.

Suggested Articles

Philo today announced that beginning May 6 it will stop selling its $16-per-month channel package to new subscribers, leaving only the $20-per-month option.

This post will discuss how promising new hardware technologies, such as 5G and stream processing units, can be configured and deployed to help solve the OTT…

Based on 66 OTT providers, led by Netflix, Hulu and Amazon, the firm estimates U.S. OTT access revenue grew 37% to $16.3 billion in 2018 and will grow even…