SpotX and Mediaocean today announced a new agreement that will see SpotX’s ad inventory integrated into Mediaocean’s Connect Partner Platform through Spectra OX, Spectra DS local systems and Prisma.
The partnership will give ad agencies access to more than 600 publishers offering premium video inventory through SpotX across desktop, mobile, and connected TV devices.
"We're always looking for new ways to match advertisers with the wide variety of premium video inventory on our platform, and Mediaocean's technology makes it possible for us to execute our goals," said Kyle Benn, vice president of mid-market, demand facilitation at SpotX, in a statement. "We're excited to launch this partnership and look forward to watching how our integration brings more efficiency to the way media buyers and owners do business."
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The deal will also provide media buyers with more opportunities to reach audiences across connected TV. All transactions made on the platform will also be reviewed by SpotX's in-house Brand Safety Team.
"Our vision for television and digital convergence takes shape through partnerships with leaders in premium video supply like SpotX who provides our clients with the deepest and broadest premium video supply," said Ramsey McGrory, CRO at Mediaocean, in a statement. "We're thrilled to enable our local TV buyers with the depth of brand-safe video supply that is made available through the experts in video at SpotX."
The deal with Mediaocean comes after earlier this year SpotX signed an agreement with Brightline to boost delivery of enhanced ads at across over-the-top (OTT) inventory.