Suppose TV now sends alerts when streaming services change pricing or content

Along with the new alerts feature, Suppose is also rolling out API access to its TV service database and recommendation platform. (

Given the recent rate of changes for streaming TV services, Suppose TV picked an appropriate time to add new features that alert users when services change pricing, content and more.

The web-based platform Suppose.TV launched about 18 months ago as a means to allowing users to search and compare between various streaming TV services including virtual MVPDs, traditional MVPDs and premium channels. The website also lets users search services based on device compatibility and other features.

Now Suppose is taking the beta label off a new feature called TV Service Alerts, which allows users to receive alerts when new, relevant offers are available. The feature also sends alerts due to price changes, content additions or removals, or feature changes.

“The best TV service choice is often a combination of services from more than one service provider, including multiple base packages and add-ons. There are billions of combinations,” said Andrew Shapiro, co-founder of Suppose, in a statement. “With TV Service Alerts, Suppose monitors available offers and matches them to a user’s preferences, ensuring they always have their best TV subscriptions.”

Suppose has also added more promotion discovery to its search platform so users can see deals on discounted devices, free channels, and limited-time pricing.

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Suppose’s new alerts seem particularly relevant in a week where Hulu with Live TV raised its monthly rates, YouTube TV added 95 U.S. markets and PlayStation Vue added new channels.

Along with the new alerts feature, Suppose is also rolling out API access to its TV service database and recommendation platform so partners can build customized search tools within their user experiences.

“With our API solution, Suppose supports the delivery of TV service selection tools by partner companies like broadband providers, television OS platforms, or retailers,” Shapiro said.

Suppose is also expanding its search results to include more information on the availability of local broadcast networks and regional sports networks. Suppose now provides local market channel details for more than 100 top markets, which include approximately 90% of U.S. households.