T-Mobile CEO bashes Verizon’s Disney+ offer

John Legere T-Mobile (Mike Dano / FierceWireless)
T-Mobile CEO John Legere (FierceWireless)

Verizon customers getting a free year of Disney+ made a big splash when it was announced last week, but on Monday T-Mobile CEO John Legere didn’t hesitate to call it a poor attempt at copying T-Mobile’s Netflix on Us deal.

During T-Mobile’s earnings call, Legere said that there’s no comparison in terms of value and substance between a lifetime of Netflix paid for by T-Mobile and one free year of Disney+ paid for by Verizon.

“So, I think it’s not exactly something other than the vice president of copy and paste at Verizon looked over at our Netflix on Us success, and did a horrific job of creating it,” said Legere. “And I don’t know but last time I checked, nine out of 10 people who watch Disney cartoons don’t make wireless decisions.”

WHITEPAPER

How To Lower the Cost of Ownership of Your Cable Access Network

This white paper presents a cost analysis of a virtualized cable modem termination system (CMTS) deployed in a distributed access architecture (DAA). Learn how to eliminate traditional CMTS constraints, efficiently enhance your network performance and more.

T-Mobile COO Mike Sievert smoothed over Legere’s comments by clarifying that T-Mobile thinks Disney+ will be a great service and that the company’s only issue is that Verizon “took something we’re doing and did such a poor job copying it.”

RELATED: Quibi signs partnership with T-Mobile

Sievert also offered some context for T-Mobile’s more recent deals with Quibi and Viacom, and also the company’s plans to offer video through its TVision brand. He said the Netflix offer has given T-Mobile the understanding that customers want the carrier to play a role in management and consumption of subscription video services.

Sievert said that along with Quibi and Viacom that there are plenty more partnership opportunities for T-Mobile.

“…In this world as it's changing, consumers are faced with an exciting world of OTT video, but a confusing one. And we have shown through Netflix on Us that there is a role that they trust us to play in helping them choose, helping them authenticate, helping them pay for their video choices. And we think we've got a great strategy here,” said Sievert. “It's going to be mobile-focused. It's based on taking our TVision brand and really helping customers make great choices in this area and bringing them great value.”

T-Mobile in April announced TVision Home, it’s $90-per-month pay TV service based off the Layer3 platform the company acquired in 2018. But the company has yet to set a date for the launch of its mobile video service.

Suggested Articles

WarnerMedia scored a key HBO Max distribution deal with Comcast just as it launched in May. Nearly six months later, there still isn’t an app.

Peacock, NBCUniversal’s recently launched streaming video service, is rolling out 20% discounts on annual Premium subscriptions for Black Friday.

How can we defend ourselves? Mostly, it’s a matter of common sense.