T-Mobile offers free Apple TV+ to Magenta Max wireless customers

T-Mobile is building on its streaming bundles, offering a complimentary Apple TV+ subscription for its Magenta Max wireless customers. The promotion takes effect on August 31.

Magenta Max is T-Mobile’s highest premium unlimited plan, costing $85 per month for an individual phone line. According to T-Mobile’s website, Magenta Max customers already receive a free Netflix subscription – either the basic or standard tier, depending on whether it’s a single or multi-line T-Mobile plan.

Subscribers to T-Mobile’s regular Magenta tier ($70 monthly per individual) can get Apple TV+ for free for six months. The offers for both Magenta and Magenta Max customers are only valid for Apple TV+ in the U.S.

“Magenta Max customers love streaming. So of course, we’re giving them more of what they love, because that’s just what the Un-carrier does,” stated T-Mobile CEO Mike Sievert.

The carrier highlighted Apple TV+ titles like “CODA,” which won the first streaming Best Picture Oscar, and TV series like “Ted Lasso” and “Severance.”

T-Mobile’s “Apple TV+ on Us” promotion is an expansion of the one-year free trial the carrier offered last year to Magenta and Magenta Max customers.

Similarly, T-Mobile gave away a free year of Paramount+’s Essential plan (with ads) to active T-Mobile and Sprint postpaid customers.

For Spanish-language speakers, T-Mobile is offering subscribers one free year of Vix+, TelevisaUnivision’s new premium streaming service. Eligible T-Mobile customers can redeem that offer as of August 11.

T-Mobile isn’t the only carrier to get in on the streaming action. Verizon last month announced its prepaid customers can get six free months of Disney+, through January 2023. Verizon began offering a free year of Disney+ to its postpaid, Fios and 5G fixed wireless customers back in 2019.

Apple has put in work promoting its $4.99 monthly streaming service. The company in June offered the first season of the space drama “For All Mankind” for free, in anticipation of the TV show’s third season premiere.

Apple TV+ also has a slew of sports content, with its recent debut of “Friday Night Baseball” and its forthcoming 10-year deal to stream Major League Soccer.

Though Apple hasn’t disclosed specific subscriber counts for its Apple TV+ service, a recent Kantar report found Apple TV+ comprised 10.6% of new U.S. SVOD subscriptions in the second quarter.