Tastemade takes on Telaria as OTT programmatic ad partner

Tastemade has more than 250 million monthly active viewers. (Tastemade)

Media company Tastemade – which produces programming for digital, mobile and streaming TV, is tapping Telaria as a supply-side partner to monetize its OTT and connected TV inventory programmatically.

Tastemade’s streaming network recently integrated with distribution partners that include YouTube TV, Comcast Xfinity X1, Samsung TV+, Sony Playstation Vue, Philo and Xumo. Telaria will enable more programmatic advertisers to reach Tastemade’s audience.

Tastemade said it has more than 250 million monthly active viewers and more than 2.5 billion monthly views.

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“Tastemade’s mission has always been to create entertaining programming for younger audiences no matter what screen they prefer to watch on. As consumers shift from traditional to connected television, we continue to push boundaries and evolve our premium programming for a streaming first audience,” said Jeffrey Imberman, head of sales and brand partnerships at Tastemade, in a statement. “In partnering with Telaria, we are excited to give more brands and advertisers access to our OTT and connected TV inventory at scale so that we can continue shaping this new frontier of digital video.”

“Modern video consumption habits have changed dramatically in recent years and Tastemade has consistently been at the forefront of these shifts because they deeply understand their audience,” said Adam Lowy, chief commercial officer at Telaria, in a statement. “We are excited to partner with the visionary team at Tastemade to manage and monetize their expanding OTT channels using the power of programmatic.”