Tubi, a free, ad-supported video on demand service, is now available to stream on Amazon Echo Show devices.
The company said it’s the first AVOD service available on the device, and said consumers can use Alexa voice controls or the touchscreen to launch the app.
“We are committed to making great content accessible for everyone, which is why we’re proud to be the first AVOD service available on Amazon Echo Show,” said Michael Ahiakpor, chief product officer at Tubi, in a statement. “We’re also excited that Tubi users will now be able to use Alexa to conveniently find and watch movies and TV shows.”
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Tubi’s new deal with Amazon comes the same week the company kicked off a new campaign that targets subscription streaming services including Netflix and HBO. The company has enlisted celebrities including Nicole Scherzinger, Robin Thicke, Carmen Electra and Terrence Howard for a series of ad spots. The company has also launched a website that points out movies and series that are not available on Netflix, but are available on Tubi.
As Tubi expands its distribution reach, the service is also growing its engagement numbers. In September, Tubi announced customers had streamed more than 132 million hours of content – a 40% increase since May – and that the service will launch in the U.K. in 2020.
In addition to Amazon Echo Show, Tubi is available on Android and iOS mobile devices, Comcast Xfinity X1, Cox Contour and on streaming devices including Amazon Fire TV, Sony TVs, Samsung TVs, Roku, Apple TV, Chromecast, Android TV, Xbox One and PlayStation 4. Consumers can also watch Tubi content on the web.