Ad-supported video streaming service Tubi says it now has more than 20 million monthly active users after record growth throughout the first half of 2019.
In addition to revealing a new active user count, Tubi also said that customers watched more 94 million hours of content during May, and that the company had the biggest month of revenue in its history.
“Tubi has made remarkable strides in the first half of the year, further demonstrating the vitality of AVOD in an environment fatigued by the amount of subscription video options,” said Farhad Massoudi, CEO of Tubi, in a statement. “Our recent deals this year with NBCUniversal, Lionsgate, Warner Bros., and others resonated very well with our customers, and we’re excited to provide even more premium content this year.”
Tubi’s new active user figures put it ahead of AVOD competitors like Pluto TV, which recently said it has more than 16 million active users, and Xumo, which had 5.5 million active users at last count.
“With linear TV ratings in continuing decline, advertising demand for OTT is strongest from brands replacing lost reach with their TV spend,” Tubi said. “In 2018, over 1,000 advertisers ran campaigns on Tubi, with the majority of the top CPG and automotive advertisers reaching audiences in movies and TV shows on Tubi.”
For Tubi, the growth comes after the company earlier this year pledged to spend big on content. In March, the company said a new distribution deal with NBCUniversal to add nearly 400 TV episodes and movies to its library.
In addition to growing its catalog, user base and ad revenue, Tubi also recently has been busy signing new integration deals with pay TV providers. Late last year Tubi reached an agreement with Comcast to be integrated on its X1 platform, and in April Tubi was integrated on the Cox Contour platform.