Turner is expanding leadership roles for BRaVe co-founders David Beck and Jesse Redniss as the company ramps up spending on strategy, data and analytics.
Beck is now executive vice president of corporate strategy and operations and will run Turner’s corporate strategy, intelligence, research and corporate business affairs teams. Redniss is now executive vice president of data strategy and product innovation tasked with coordinating Turner’s data strategy with product development.
“Our industry is changing at an accelerating pace. To best position us to thrive in this environment and deliver the best experiences to our fans, it’s more important than ever that we drive data-informed decision making throughout the company, both at the corporate level and our network brands. David and Jesse are talented executives and they will have an even bigger impact on the company in these expanded roles,” said Doug Shapiro, chief strategy officer at Turner, in a statement.
In 2016, Turner acquired BRaVe. Beck and Redniss, who were serving as consultants at the company, joined TBS/TNT as chief strategy and ventures officer and chief innovation officer, respectively.
“We are looking at every aspect of our business, as well as our competitors, and asking ourselves, what’s next, what’s the future we are building towards? It’s a fascinating and extremely challenging time to be in the business, so we’re doubling down on our efforts to build strategies and operating plans for the future, not next quarter,” Beck said.
“As a product architect and strategist, I see the incredible opportunity that still awaits our brands in continuing to prioritize the connection between content and fan. We have the ability to make the path from content discovery to real consumption and engagement a reality by aligning with the right technologies and harnessing the power of data and insights to bring fandom to life in an even bigger and more meaningful way,” Redniss said.
Prior to BRaVe and Turner, Beck worked as senior vice president and member of the Office of the CEO at Univision and Redniss worked as senior vice president of digital at USA Network.