As Turner’s Bleacher Report Live service nears the summer launch of its per-game pricing option, the company is opening up a new channel for digital marketers.
Turner Sports will begin selling a sponsorship offering for advertisers across its entire digital footprint, enabling what it calls a “single ad buy, targeted towards the specific audience(s).”
“Sports continues to be the preeminent content category driving live video engagement, and you would be hard-pressed to find a media company with the depth and breadth of owned and operated sports intellectual property than Turner Sports,” said Seth Ladetsky, senior vice president of sales for Turner Sports, in a statement. “We know there are an increasing number of crazy gimmicks and plenty of digital transparency issues that marketers are faced with every day. With the Turner Sports Live network, we are making it very simple for an advertiser to come in and tap into some of the most valuable audiences available anywhere.”
Turner said inventory available at any given moment in the calendar year will depend on what seasons are currently in play, but promised all ad placements will be within “premium live video.”
Turner’s digital platforms include:
- TNT Overtime.
- NBA League Pass and authenticated TNT streaming.
- NCAA.com and NCAA March Madness Live.
- B/R Live and authenticated streaming for Turner networks for UEFA Champions and Europa Leagues.
- Authenticated TBS streaming for MLB games.
- Twitch and authenticated TBS streaming for ELEAGUE.
- PGA.com, PGAChampionship.com, RyderCup.com and authenticated TNT streaming.
Many of those sports and leagues are featured on Turner’s B/R Live streaming service.
Turner is offering integrated partnerships through Turner Ignite Sports and brand alignment through Turner Sports Live.
The new sponsorship offering comes months after Turner announced its expansion new sports streaming service B/R Live.
“As viewing habits continue to evolve, Turner is well positioned to provide fans with direct access to premium live sports content that is highly coveted by audiences of scale, including a high concentration of millennials,” said David Levy, president of Turner, in the statement. “When we first acquired Bleacher Report in 2012, we knew the definition of a network was changing and we anticipated a time when B/R would become a virtual network. Today is a significant step in that direction and we will fully leverage the reach of B/R and its deep connection with passionate sports fans to provide compelling experiences for them across this new, exciting platform.”