Turner has been one of the most aggressive programmers in terms of launching SVOD services, and now the company is looking for traditional partners to attract bigger audiences.
At CES, Jennifer Mirgorod, executive vice president of distribution and strategic partnerships at Turner, said her company has already put together partnerships with Amazon Channels and is now discussing further distribution with MVPDs including Verizon, according to CableFax.
Turner has launched both FilmStruck, a movie SVOD focusing on classic, art house and independent cinema, and Boomerang, a classic cartoon service featuring series including “Scooby-Doo,” “Looney Tunes” and “Tom & Jerry.” Parent company Time Warner also owns HBO Now, DramaFever, Warner Archive and a DC Comics direct-to-consumer service due to launch this year.
FilmStruck is priced at $6.99 per month or $10.99 per month for a tier that includes access to the Criterion collection of films. The service can also be purchased for $99 per year. Boomerang is priced at $4.99 per month or $39.99 per year. It’s unclear what MVPDs would have to pay on a per-subscriber basis in order to distribute either of those services on their platforms.
Netflix is one SVOD that’s already established some distribution agreements with traditional pay-TV providers. The service is offered to Comcast customers via the provider’s X1 platform. Netflix has also showed up on Cox’s Contour platform and Verizon Fios.