Turner is calling on Accenture’s cloud-based video platform to facilitate the launch of OTT products including FilmStruck in the U.K. and Cartoon Network TVE in the Asia-Pacific region.
The Accenture Video Solution offers digital video management, distribution and monetization. Turner is using it along with other third-party products and its own proprietary technology.
“Leading media and content companies know that to respond effectively to the change in viewer consumption habits, they need to adapt their business strategies and models. By embracing OTT models, Turner is continuing to deliver on its brand promise, and we’re excited to be part of this,” said Sef Tuma, Accenture’s Managing Director and Accenture Digital Video Lead, in a statement. “Because we’re developing open cloud-based AVS, and providing accelerated delivery services, Turner has the ability to launch multiple brands and services globally on top of it, ultimately giving consumers access to the best content across a variety of platforms.”
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“We are reimagining television by taking a fan-centric, technologically innovative approach to deliver high-quality experiences to our audiences wherever and whenever they choose,” said Aksel van der Wal, executive vice president of digital ventures and innovation, international, for Turner, in a statement. “With Accenture’s flexible video solution, we are continuing to evolve our OTT app development platform and are well-positioned to deliver a wide variety of experiences to a much broader audience.”
Earlier this year, Turner announced plans to launch FilmStruck, its SVOD that curates independent, class and arthouse films, in international markets.
The U.K. service will launch in association with cinema brand Curzon as FilmStruck Curzon and will feature a branded Curzon area within the service, including films from the Curzon Artificial Eye film library. The U.K. is the joint venture’s initial launch market in what is planned as a multimarket rollout over the next two years.