Turner, Warner Bros. launching SVOD FilmStruck internationally

FilmStruck's SVOD catalog will include films by Marcello Mastroianni, among others. (Image: Turner)

Turner International’s Digital Ventures & Innovation (DV&I) Group and Warner Bros. Digital Networks (WBDN) are launching U.S. SVOD FilmStruck internationally.

Much like the U.S. service, FilmStruck’s international service will offer independent, art house and classic films, pulling from the Warner Bros. library and the Criterion Collection library, as well as other global and local content partners.

The U.K. service will launch in association with cinema brand Curzon as FilmStruck Curzon and will feature a branded Curzon area within the service, including films from the Curzon Artificial Eye film library. The U.K. is the joint venture’s initial launch market in what is planned as a multi-market roll out over the next two years.

FilmStruck Curzon is expected to roll out in the UK in the coming weeks and will be available on demand on most phones and tablets, online and on TV via streaming devices, with more devices to be added.

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“We’re thrilled to take this significant step together as a joint venture with Warner Bros. Digital Networks, after many years of growing collaboration across various other projects with Warner Bros. as a whole,” said Aksel van der Wal, executive vice president of DV&I, in a statement. “FilmStruck helps us realise a shared vision for what we see as a clear gap in the market for film lovers around the world. We’re also delighted to be working with a partner of Curzon’s heritage and prestige.”

“It is tremendously exciting to see FilmStruck Curzon launching in U.K. We look forward to collaborating on the curation of the site and introducing this excellent service to our customers across the Curzon group. Our shared vision with Turner and Warner Bros. Digital teams has enormous potential. Curzon is thrilled to be joining at this early stage and see this collaboration as a further marker in our commitment to premium consumer services in the UK and internationally,” said Philip Mordecai, director of Digital Ventures at Curzon, in a statement.

Turner International offers two other international SVOD brands: sports SVOD EI Plus in Brazil and kids and family SVOD Toonix in the Nordic countries.