Twitter begins broadcasting local TV news during breaking news events

(Image: Unsplash)

Twitter is turning to local broadcast television news in order to provide credible information during breaking news events like yesterday’s school shooting in Florida.

According to BuzzFeed, Twitter put its local news initiative to use yesterday, streaming coverage from local Miami broadcasters of the deadly school shooting Wednesday alongside users’ timelines. Twitter has formed partnerships with local stations in order to provide the footage.

"We're continuing to work on new ways we can surface credible and relevant information to help people stay informed. By pairing live video with the conversation on Twitter, there is no faster way to see what’s happening in the world," said Twitter video GM Kayvon Beykpour in a statement obtained by BuzzFeed News.


Like this story? Subscribe to FierceVideo!

The Video industry is an ever-changing world where big ideas come along daily. Cable, Media and Entertainment, Telco, and Tech companies rely on FierceVideo for the latest news, trends, and analysis on video creation and distribution, OTT delivery technologies, content licensing, and advertising strategies. Sign up today to get news and updates delivered to your inbox and read on the go.

RELATED: Local TV news viewership plummeted last year, Pew says

Twitter’s increased use of local news as a credible information source comes after Facebook CEO Mark Zuckerberg vowed to surface more local news in users’ feeds in order to provide more “high quality, trusted news.”

“People consistently tell us they want to see more local news on Facebook. Local news helps us understand the issues that matter in our communities and affect our lives. Research suggests that reading local news is directly correlated with civic engagement. People who know what's happening around them are more likely to get involved and help make a difference,” said Zuckerberg in a Facebook post.

According to Pew Research, local TV news viewership declined some last year but still leads other news sources including national network and cable news. About 37% of respondents for Pew’s survey said they often get their news from local television, down from 46% in 2016. In 2017, 26% of people said they often get their news from the networks (down from 30% in 2016) and 28% said they often turn to cable news (down from 31% in 2016).

Suggested Articles

Disney+ finally made its debut this week and now it’s a whole new world for streaming services in the U.S.

The wide proliferation of different streaming services has led to a rebundling trend that Apple could soon follow.

Thanks largely to a drastic video subscriber drop off at AT&T, traditional pay TV providers lost close to 2 million subscribers combined in Q3.