Twitter rolls out new media services, content deals with NBC and Ellen

Twitter announced that its daily video views have nearly doubled in the past year. (Unsplash)

For its second year participating in Digital Content NewFronts, Twitter announced new video advertising solutions to go along with a long list of new content partnerships including NBC and Ellen.

The company announced that its creator network Niche will be involved with creating original content series on Twitter and offering in-stream video sponsorships. The “brand-safe” pilot series include Born and Bred with Josh Peck, Wolf It Down with Tyler Florence, Voodoo Dating with Matt Cutshall and City Tours with Sara Hopkins.

Twitter is also offering Live Brand Studio, a service for brands to that provides media plan development, dedicated technical support, tools to share show clips and real-time analytics.

Twitter, which announced that its daily video views have nearly doubled in the past year, also used its NewFronts presentation to unveil a bunch more live and on-demand content partnerships.

"We're not guessing, we're listening. People tell us what they want to see with the conversations they share on Twitter," said Twitter's Global Head of Content Partnerships Kay Madati in a statement. "In the past year, we've really expanded our efforts with the best publishers and content creators in the world to bring a slate of programming that reflects those diverse content interests."

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New Twitter content partners will include NBC, which will distribute on Twitter a variety of live video and clips from NBC, NBC News, MSNBC, CNBC, Telemundo, TODAY, and E! News. In addition, Ellen Digital Studios will produce for Twitter a series called CELEBrate, which will feature people getting good news delivered to them by celebrities.

Other partners include Live Nation, Hearst (which will produce shows for its publications Seventeen and Delish), Viacom, Disney and ESPN, BuzzFeed, Vice News, Formula 1, Major League Baseball, Major League Soccer and Bleacher Report.

Twitter also announced an extension lineup of video game-related content from partners including Call of Duty World League, the Game Awards, Gamespot, IEM and IGN.