Twitter’s annual NewFront presentation this week served as a platform for the social media giant to unveil several live and on-demand content deals with ESPN, Univision and others.
The new agreements and renewals cover news, sports, gaming and entertainment programming that will slot alongside existing Twitter content from the NBA, MLB, PGA TOUR, BuzzFeed News, FOX Sports The Ringer, CNN, Marvel and the Drone Racing League.
"When you collaborate with the top publishers in the world, you can develop incredibly innovative ways to elevate premium content and bring new dimensions to the conversations that are already happening on Twitter," said Twitter Global VP and Head of Content Partnerships Kay Madati in a statement. "Together with our partners, we developed this new slate of programming specifically for our audiences, and designed the content to fuel even more robust conversation on Twitter."
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Univision and Twitter are launching a content partnership for Spanish-language audiences in the U.S. that will include 2020 election analysis, select highlights from Liga MX and UEFA Champions League soccer and Latin music award show coverage of Premios Juventud and Premio Lo Nuestro.
ESPN is also expanding its deal with Twitter. "ESPN Onsite" will be an extension of ESPN live shows from location. The companies said over the next year, "Onsite" will include the existing ESPN franchises on Twitter like The College Football Show, Hoop Streams, Ariel Helwani's MMA Show, and MLS Countdown Live.
Viacom and Twitter also expanding their content deal to add more coverage around Viacom channels’ live events. The MTV VMA Stan Cam will let fans create their own livestreams on Twitter. Using a series of short-form livestreams on Twitter, MTV will ask fans to decide which audience member they'd like to watch on a live reaction cam or follow backstage and behind-the-scenes during the show. Viacom will also be bringing back red carpet coverage of BET, CMT and MTV's biggest tentpole events.
Twitter also announced content deal expansions with the NFL, Bloomberg and Live Nation.