U.S. broadband homes average more than 7 video devices, Parks Associates says

Streaming video on a mobile device
(Image: Pixabay / dawnfu)

Households in the United States have an abundance of options when it comes to choosing a device for watching video content, according to Parks Associates.

On average, the study found that U.S. broadband households have more than seven video devices, including TVs, computers, tablets and smartphones.

At the same time, Parks Associates revealed that U.S. broadband households also have plenty of OTT service options.


Like this story? Subscribe to FierceVideo!

The Video industry is an ever-changing world where big ideas come along daily. Cable, Media and Entertainment, Telco, and Tech companies rely on FierceVideo for the latest news, trends, and analysis on video creation and distribution, OTT delivery technologies, content licensing, and advertising strategies. Sign up today to get news and updates delivered to your inbox and read on the go.

“Nearly 40% of U.S. broadband households subscribe to multiple OTT video services, and consumers expect to access their high-quality content on any platform, at any location where they live or go for work or fun,” said Elizabeth Parks, senior vice president of Parks Associates, in a statement. “Demand for connected AV experiences is opening new business opportunities for integrators and companies that can provide expert managed services across multiple platforms and locations.”

RELATED: About 20% of U.S. broadband households get live TV through an antenna, Parks Associates says

With high numbers of OTT services and devices on which to watch them, U.S. broadband households are also opting more often to get live television via antennas.

The percentage of U.S. broadband households that use digital antennas in their homes increased to 20% near the end of 2017, up from 16% in early 2015, according to Parks Associates.

"Increasingly, consumers are cobbling together their own bundles of content sources. Digital antennas are experiencing a resurgence as consumers consider over-the-air TV and OTT video services as alternatives to pay TV," said Brett Sappington, senior director of research at Parks Associates, in a statement. "The percentage of 'Never' households (households that have never subscribed to pay-TV services) has held steady, and the percentage of households actually cutting the cord has increased between 2015 and 2017. Antennas are an affordable source for local channels to these households."

Suggested Articles

Disney+ finally made its debut this week and now it’s a whole new world for streaming services in the U.S.

The wide proliferation of different streaming services has led to a rebundling trend that Apple could soon follow.

Thanks largely to a drastic video subscriber drop off at AT&T, traditional pay TV providers lost close to 2 million subscribers combined in Q3.