Verizon-owned Oath is planning to add livestreaming and VOD Yahoo news content to the Roku Channel.
"Yahoo" will have a suite of programs streaming within the Roku Channel app. The content will include programs from Yahoo News, Yahoo Finance, Yahoo Sports, HuffPost, Ryot and Makers.
The new distribution opportunity for Yahoo comes as Oath continues investing in video across its brand ecosystem and expanded live programming in news, finance, sports and entertainment.
Ad-supported free streaming news channels are becoming more and more numerous. NBC News announced last month that its streaming news channel Signal, which is aimed at younger audiences, will get a full launch in the first half of 2019.
CBS, which has already launched ad-supported streaming news channels CBSN and CBS Sports HQ, this week confirmed the launch of ET Live, an entertainment channel serving up complementary programming to broadcast program Entertainment Tonight.
For Verizon, distribution deals with popular platforms like Roku could help right the ship at Oath. Oath revenue for the third quarter totaled $1.8 billion, down 6.9% year over year.
“Because search and desktop products make up the majority of the Oath business, and we believe pressure in those sectors is likely to continue, we do not expect to meet our previous target of $10 billion of revenue in 2020. The leadership team at Oath is focused on returning to revenue growth by completing the integration of the legacy AOL and Yahoo advertising platforms by year end, implementing initiatives to realize synergies across all of our media assets, and building services around our core content pillars of sports, news, finance and entertainment,” said Verizon CFO Matt Ellis during last week’s earnings call.
This story has been updated for clarification.